The much anticipated Ok Karaoke launched onto the Leeds night-life scene in early December. 8 private booths, a vip room and a main stage in a 300 capacity bar should keep the public singing for a while!
Appointing Teabag to create a full brand and marketing campaign including an on-line presence, the brief was to create a sophisticated, yet tongue-in-cheek Japanese brand that would set the company above your traditional karaoke venues and establish the brand as a major player in the Yorkshire leisure scene.
Strategic advertising and a stylish newsletter campaign directed traffic to the website, where interest gathered several months before launch. The success of the campaign was proven with the website pulling in over 2000 unique visits in the week running up to opening.